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RPM

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    Best eCPM Days of 2025 (With Printable) – Behind the Numbers with Brad

    Brad Hagmann • Feb 13, 2025

    Back to Blog • Welcome to the much-anticipated release of the fifth-annual edition of “The Best eCPM Days of the Year” calendar. Each year, we analyze historical trends to provide publishers with a graphical representation of what to expect in terms of ad spend based on every day of the year. We focus on the…

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    RPM Optimization is Something You Work For: The Myth of the Magic Button

    The Mediavine Team • May 11, 2017

    Back to Blog • Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people that calculate their…