Eric Hochberger

  • mediavine web story on a mobile phone

    SEO

    Google Web Stories SEO: What You Need to Know

    2022 Update: For the most up to date information from Mediavine about Google Web Stories, please read our Web Stories FAQ. As you may have heard in the news or from other publishers, Google’s AMP story format has recently been rebranded. Welcome, Google Web Stories! Stories are all the rage online…

  • overhead image of hands typing on a laptop

    Advertising

    Server-to-Server: The Future of Header Bidding

    Just as we were ahead of our time with Search Engine Optimization, digital publishing and running an all-remote workplace, Mediavine was into header bidding before it was cool. In fact, we’ve been using header bidding before it even had a name — it was simply the technology we used to power…

  • woman on phone standing next to window smiling

    Advertising

    Grow: The First Unified ID 2.0 Active Integration

    Mediavine is excited to announce a new, game-changing partnership that we’ve quietly developed over the past few months. Grow is integrated and live with Unified ID 2.0, the identity solution built for the community by The Trade Desk. What do all those words mean and why should Mediavine publishers be excited…

  • Advertising

    Contextual Advertising 2.0: Pioneering the Privacy-First Open Web

    By now, you’ve probably heard the news: Google Chrome is phasing out third-party cookies, joining the ranks of Firefox and Safari in radically altering the programmatic advertising landscape. Google estimates that programmatic ad revenue drops as much as 60% without third-party cookies, but there’s no turning back in this privacy-focused world….

  • woman's hands typing on a laptop on a blue patio table with a cup of coffee and a stack of papers nearby

    Mediavine

    Google 2020 Highest Health Score Winner: What it Means & Why it Matters to You

    For the second straight year, Mediavine earned the most awards at the annual Google Certified Publishing Partner (GCPP) Summit, winning the Highest Health Score Award both years. The GCPP program is one of the most exclusive programs in our industry, comprised only of Google’s top monetization partners. Google wins the vast…

  • Grow

    Grow Recommended Content

    We’re excited to announce the launch of one of the most-anticipated features for Grow: Recommended Content. Using artificial intelligence, the Grow platform now has the ability to recommend personalized content to logged-in users. For anonymous (non-logged-in) users, Grow will recommend the content most likely to be consumed based on context. Recommended…

  • a trophy with gold stars coming out of the top on a teal background

    Mediavine

    Mediavine Wins Most Awards at 2020 Google Certified Publishing Partner Summit

    For the second consecutive year, Mediavine earned the most awards at the elite Google Certified Publishing Partner (GCPP) Summit. The GCPP program is among the most exclusive programs in the industry, comprised only of Google’s top monetization partners. Being in the program at all is an honor, and with two awards…

  • food blogger cooking in front of camera

    Advertising

    Mid-Roll: Monetize Long-Form Video Content with Mediavine

    In this Year, Decade, Century of Video, Mediavine is forever committed to supporting publishers’ various — and evolving — video needs. Whether it’s adding more header bidding partners, or introducing new ad experiences such as video overlays, our Universal Player and the mid-roll feature we’re unveiling today, we’re always exploring new…

  • woman thinking and reading on laptop

    SEO Like A CEO

    Site Structure: Navigation Matters for SEO

    When it comes to navigating your website, the site hierarchy or site structure, is extremely critical for users and search engines alike. Allowing for easy, effective navigation of your website sounds obvious, because every user and publisher knows (and wants) that. So what do we mean by site structure, and why…

  • close up of mans hands holding phone

    Ad Settings

    Mobile Interstitial 2.0

    If you’re a publisher who’s been using Mediavine Ad Management for a few years now, you may want to sit down for this one. We’re bringing back the mobile interstitial. Yes, really. Here’s why it’s making a comeback after its less than stellar run a few years back, and what it…

  • person using phone on website with grow.me widget

    Advertising

    Grow Widget Unveiling

    The Grow widget is getting a makeover, and a pretty big one at that. In our minds, the data and process behind this change are just as exciting and even more important than the new design, so we thought we’d share with you how it came to be. As you’ve probably…

  • above view of woman on phone and laptop

    SEO Like A CEO

    Image Filename SEO

    Much like the alt text you use to describe an image, Google will read the filename of the image to learn about it. Whomever who coined the old adage, “a picture is worth a thousand words,” probably never considered search engines. It may be true as far as your readers are…